This guest post is by Ahmed Safwan of To Start Blogging.
Do you have hundreds of posts in your archive?
Most of them receiving a big zero in traffic?
You aren’t the only one who has this problem. Most of the bloggers, even pro ones, have this problem. That’s why this post was created.
Your old posts can generate additional visitors for you. Let’s see how.
1. Create internal links
You’ve heard me talk about internal linking before. This is because it’s very important.
When you link to your old posts, you are giving more value to your readers and also to Google itself.
You will be able to get traffic to your old posts, decrease bounce rates, increase average time on site per visitor, and increase your rankings. All this from just linking to your old posts!
So, whenever you write a new post, remember that your old posts can also give value, and link to them in your new post.
2. Update your old post and republish it
Do you notice how CopyBlogger republishes some of its old articles from time to time?
Doing this will let you catch a break, and also get a raft of traffic to your old content while making sure that content remains current over time.
3. Spread it on social media
Social media can also send more traffic to your old posts. Tweet more than one post each day, to get the best results.
As well as scheduling tweets for the upcoming week, see if you can’t theme your old post tweets around events that are happening in your niche, or the world in general. Depending on your topic, a post you wrote six month or a year ago may provide an interesting coutnerpoint or reminder for readers.
4. Create a follow-up post
Maybe you have an old post, but something has changed around that topic. Great: create a follow-up post that shows what’s changed since you wrote that old post, link back to it, and you will get traffic to it as well.
This can be especially effective if there are valuable comments on the old post, and you can pick up on those in the new one. Tactics like this, which weave the posts together, give readers a solid reason to look back at the past post.
5. Use a “related posts” widget
When your readers reach the end of a post, they want to know what to do next. Show them related posts from your archives. This revives