It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance, experiencing similar success.
In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin. This is great for attracting new visitors.
There is, however, an easier way.
You can save time and test whether your content will be shared on Pinterest by creating specific graphics for your blog posts. This simple method allows you to know if your blog and images resonate with users.
The most basic form is a title and a graphic. In this post, I´ll walk you through my three-step process for creating images that are Pinterest-bait. Also, I´ll be doing a follow-up post highlighting bloggers using Pinterest successfully, so let me know if you have any suggestions for that in the comments.
Step 1. Choose the size of your graphic
Sizing is an important issue. You want the graphic to be clear when it’s viewed as a small image. Additionally, you want the graphic to match the design of your blog. From a visual perspective, I prefer it when the graphic is the same width as the blog post. A great example is the image at the end of this post on Expert Photography.
The best shape is either a square or tall image. Dan Zarella´s research shows that taller images get repinned more often. I agree with this, but mostly because you can fit more text in a longer graphic. The size of the graphic will depend on a lot of variables such as your blog design and how much attention you want to give to branding or calls to action.
I recommend that you look at relevant images and take note of the sizes that appeal to you. Visit the original blog posts and see whether the graphics fit with the theme. Here are some example images on the original blog posts:
- 99 Common Photography Problems (and how to solve them): Digital Camera World articles stand out because of their consistent branding. All pins are designed the same and include the logo.
- 4 ways to boost your photography business without spending more money.
- How to say goodbye to copycat negativity: This graphic stands out on the