This guest post is by Steff Green of Grymm Epic Copywriting and Illustration.
Blogging isn’t a case of “If you post it, they will come.” Your role as a blogger doesn’t end as soon as you hit Publish. In fact, that’s only the beginning.
If you’re anything like me, most posts take you between one and our hours to write, maybe even more. For all that time and energy, you’ll want each post to do a lot of work for you after it’s gone live.
You want that post to:
- demonstrate your writing and blogging skills to potential clients
- attract new readers to your site, and encourage them to stay
- solve issues faced by your regular readers
- be linked and shared on social media
- attract commenters to keep the discussion going
- bring your blog to the attention of advertisers, companies and other opportunities
- make you some money!
To get anything out of your blog post, you’ve got to put in extra effort, even after you’ve hit Publish.
Here, I’ve tried to make it easy for you—I’ve come up with 40 different things you can do to help give your blog post the best chance of success after it’s gone live.
- If your topic is an evergreen one, you could wait a few months, then republish your post with updated information. Getting your best content back in front of the eyes of your readers can be a great way to encourage sharing and point them toward the other great content on your site.
- Do you write posts filled with personal stories and the lessons you learn throughout your life? With a bit of editing, these posts could make great personal essays, which you could sell to freelance markets that accept these.
- You could combine pillar posts with additional content to create free, downloadable ebooks that you can promote through your site, or sell on Amazon.
- If you used a particular format for a post that was effective—like a 20 questions interview with an expert, or a particular set of subheadings on a review—you could turn that one-off post into the first instalment of a regular column.
- You could create a new page on your site called Free Resources or Start Here, and link back to some of your most popular articles.
- If you notice another blogger asking a question that you’ve answered on your blog, send them a link to the article.
- You could write Part 2 of a popular post and address