This guest post is by Jeszlene Zhou of First Communication Job.
I love the idea of using a blog as your personal hub, and how it creates a centralised space for all your social media sites, your portfolio, and more.
Most bloggers and social media professionals promote a link to their blog or website, and shamelessly direct traffic towards their personal hub. Yet interestingly, they do not promote their personal hub via word-of-mouth in the “real world.”
Here’s a true story. Over the past few months, I’ve attended a few social media conferences, and met dozens of social media professionals. However, in all that time only one person invited me to view her blog.
What a pity, as the events were filled with bloggers and social media practitioners with great online influence—perfect for the community engagements we spend hours seeking to build behind our little screens. Great opportunities to increase blog traffic were wasted. In fact, paying hundreds of dollars to attend industry conferences without telling the people you meet about your blog is like having a trade show booth that doesn’t display its marketing materials.
Word-of-mouth promotion, despite its bad reputation, does not have to be shameless and annoying. There are many soft-sell methods to bring your message across. Here’s a basic Who, What, Where, When and How for using word-of-mouth promotion to increase your blog traffic.
You—and everyone! If blogging is the home of your core business, your blog should be shared with as many people as you can possibly reach—even if they are not heavy internet users.
You’ll never know who might visit out of mere curiosity, or if they will share your site with others.
What is your blog about and why it is different from others? Communicate your blog’s URL and unique selling point to create interest in those your speak to and eventually drive traffic there.
Sometimes it is wiser to connect first in your target audiences’ preferred social media platform—in certain contexts, communicating your LinkedIn, FaceBook or Twitter profile might be more appropriate than giving out your blog URL.
Just make sure that all your social media profiles have links back to your blog, so that these new connections can flow through when they’re ready to find out more.
Everywhere appropriate! I would list industry conferences and networking events as the top venues for word-of-mouth promotion. But as long as you’re having a conversation with someone, why not