Nov 222012
 

This guest post is by Emma Merkas of $30 Date Night.

It was my blog that landed me my weekly newspaper column.

I’m a huge advocate of self-publishing, If you know you’re talented at something, and if you have an opinion you want to express, a song you want to sing, or a specific skill you want to teach, go right ahead and do it.

The Internet has more than levelled the publishing playing field—judging by the state of traditional media outlets right now, it’s all but demolished it.

I’d been thanklessly blogging for about 18 months—five posts a week, very little to show for it in the way of traffic, and regular comments … all was going steadily, but not gangbusters—when I received a call from the editor of mX newspaper here in Melbourne.

She’d been reading my blogs and since her relationship and dating columnist had left for another publication, she wondered if I could do for the paper what I’d been doing online.

Yes, I could! Of course I could. I remember jumping around the loungeroom like a complete idiot while trying to keep my voice steady on the phone. My husband wondered what the heck was going on.

Readership of 700,000 across the Eastern seaboard of Australia. My photo and byline printed alongside it every week. My website plugged at the bottom. And an opportunity for a legit writing job…

Suddenly, I was a real writer. A proper, paid, professional writer.

But the column also gives me great new content for my blog.

I have my newspaper deadline every week. Even on my off days, even through my uninspired weeks, and even when I just can’t be bothered writing (every blogger battles it), it gets done. Because it has to.

Which is amazing, because then I get to post it to my blog, giving me steady and quality content for my site and ensuring I’m not burnt out by constantly writing the same stuff over and over again. If I had to rewrite every article on the same topic just so I could publish something, I doubt I’d last very long.

So here are some key points on reusing your freelance content for your own website, based on my experience.

1. Remember: your copyright is your livelihood

If it’s at all possible, retain the copyright on the works you produce for paying publications.

This should generally be standard if you are freelancing for a publication, rather than being employed as

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