This guest post is by Colin Olson of Fresh Essays.
Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants.
While many of the world’s most famous authors are long gone, their words of wisdom still resonate today. Listen to the advice these famous authors have left for blog writers.
“What I try to do is write… And it might be just the most boring and awful stuff. But I try. When I’m writing, I write. And then it’s as if the muse is convinced that I’m serious and says, ‘Okay. Okay. I’ll come.’ ”—Maya Angelou
When writing an article, just let the thoughts flow. Constantly stopping and starting will break your train of thought. Don’t stop to correct typos, grammar errors or punctuation mistakes. All the editing can be done later. Don’t pause while writing to go looking for facts and statistics. Do all the fact-checking at once.
“If it sounds like writing, I rewrite it.”—Elmore Leonard
One of the most unique features of a blog is the laid-back, conversational tone that can be implemented. Blogging is a chance for customers to see the person behind the brand.
Don’t be stuffy, pompous, or too formal. Engage readers in a conversation.
“If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.”—Isaac Asimov
A great way to earn loyal readers is to provide content no one else is willing to discuss.
Sit down and make a list of all the controversial topics, hard-to-answer questions, and pressing issues that are related to your industry. Then, write content to address each item on the list.
Be the first one to talk about the touchy subjects, and readers will come to trust and appreciate what you have to offer.
“I try to leave out the parts that people skip.”—Elmore Leonard
Blog readers tend to be skimmers. They like grabbing bits and pieces of information. So make that process easier for them.
Use headings, bullets and lists. Keep paragraphs to a few sentences; big chunks of text can be intimidating.
“A short story must have a single mood and every sentence must build towards it.”—Edgar Allen Poe
When writing blog posts, be concise. Choose one topic and stick to it. Wander too far off on a tangent and