Oct 312012
 

This guest post is by Tom of make-a-web-site.com.

At the 2011 SMX Advanced event, Matt Cutts announced the Google initiative to support authorship markup, or more simply, to give you ownership of your content in the search results.

Let’s start with a definition.

Authorship, in this context, refers to Google’s parameters for making a verified connection between a person’s original web content and their Google Plus profile.

Google created Authorship by developing the HTML markup rel ” author”. When content owners apply it correctly to their content, Google can create the connection with their G+ profile.

Google will then display your profile picture next to your content in the search results. If you’ve set Google Authorship up properly, your search results should look something like this.

Search results

What is rel = “author”?

You’re probably very familiar with the standard linking practice for web content.

link1

Traditionally, the href in a link refers to the attribute or location where the linked content exists.

If you add the attribute rel = “author” to links to your own content, it will associate your ownership—or “authorship”—with the content on the linked page.

This is the first step in telling Google that you are the owner and original publisher of that content.

The new anchor, with Authorship applied, will look like this:

link2

The new markup HTML code rel = “author” is changing the game of search as we know it.

Why is Authorship important?

Google has made it quite clear with the development of Google Authorship that it’s moving away from regarding pure link-building as a factor in web page authority. Your value as an author will come into play more as Google dials down its dependence on basic links.

Another possible effect is that Authorship may increase Google search clickthrough rates. You probably feel that you are naturally drawn to a search result with an image beside it. According to one study, adding Authorship to links increased Google search CTR by 150%.

Implementing authorship on your website

Adding Authorship when making your blog should be standard practice for all webmasters. These are the recommend steps.

  1. Make sure you have a Google + profile. If not, sign up here.
  2. Make sure you have confirmed the email address within your profile. Google wants to make sure you aren’t a robot.
  3. Link your Google Plus profile to your content.The Contributor linkArticle source: http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/oByfEEJjYro/

 Posted by at 6:55 pm

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