Last week’s Blogging in Brief post looked at a really surprising business blog post. In fact, this was a post from a government body, the Centres for Disease Control and Prevention—not the kind of place you might expect to have a raging sense of humor.
Business blogging doesn’t have to be dull
Many business owners I speak to who aren’t bloggers scoff at the idea of having a blog. They look at their business and wonder who on earth would want to read about it.
But whether you’re a mechanic, baker, home cleaner, or a landscape designer, you can be sure that a blog could benefit your customers if you do it right.
Don’t believe me? Take a look at Dominick Del Santo’s story from earlier this year. His business—industrial dust collection solutions—isn’t what you’d call glamorous. Yet he tackled the job and owned his niche. Ryan Chritchett’s doing the same with his tech repair company blog.
You could do the same with a business blog in your industry.
Six reasons to start a business blog
Despite the possibilities, I know that business owners can have plenty of good reasons not to blog. They don’t have time, they don’t have experience, they don’t think it’s worthwhile—and these all seem like valid points. So I’d like to suggest some reasons why businesses should blog.
1. Most businesses think it’s too hard, too scary, or too much work
Your competitors are probably saying much the same thing you are about blogging. “It’s too hard. I don’t have time. I don’t even know where to begin!”
That means you have a great opportunity to jump in, get started, and engage with your target clients while other businesses in your niche are procrastinating. So do it, and build your competitive advantage before they have time to step in and take up the slack.
2. Audiences are more open to blogs than ever
Blogs are everywhere. The web is so chock-a-block with great content now that many readers no longer differentiate between what they call “blogs,” “news sites,” “websites,” and other content forms. What they want is to be informed and entertained.
If you can manage either of those goals through your business’s blog, you’ll be able to build a readership.
3. We’re more connected, which means more time to consume your content
Five years ago, at least here in Melbourne,