This guest post is by Sarah L. Webb of S. L. Writes.
Maybe you consider yourself a serious writer who doesn’t have time for the details of how to boost SEO.
Why should you bother with that when you’ve launched a blog to help people and make the world a better place? Every post you write is packed with valuable information and compelling content. For you, that’s most important, and it should be.
However, it’s hard to change the world if you can’t reach the world, and SEO increases the chances that readers will discover this life changing blog of yours.
You still might think SEO is mostly fake and contrived and not worthy of a serious writer’s attention and time. You might view SEO as a spammer’s bag of tricks, even with Google’s efforts to make it harder to manipulate the system.
I understand that you’re a truly passionate blogger who wants to distance yourself from the kind of malignant marketing that clogs your spam folder. But there’s more to it.
Basic SEO practices are also good blogging and writing practices. More than just helping your site show up in a search engine, SEO can help improve a blog’s focus, readability, and value.
Here’s how it happens naturally.
Focus keywords: passion and niche
Keyword usage is possibly the number one strategy for bloggers, likely because it’s one of the simplest. But keywords have gotten a reputation for destroying perfectly good writing by making it annoyingly repetitive. That’s because spam writers pack keywords into every sentence, thinking it makes a difference.
Instead, the only keywords you need to focus on are passion and niche. Your blogging niche is probably your passion.
Of course those two terms won’t be your actual keywords. Instead, your keywords are the names of the category/sub-category that your niche falls under. For example, your niche and therefore your keywords might be rooftop gardening, comic book collections, or backswing.
This is far from contrived, and you’re probably already using these words because they’re the subject of your blog. It’s actually what your site is about and what your posts are about from any number of angles. The majority of your posts, therefore, and your titles, should naturally include these words on a fairly consistent basis.
If readers can’t tell what your blog is about, they probably won’t come back. If it’s clear that your blog is all about rooftop gardening, then rooftop gardeners