We get a lot of requests for co-promotions here at ProBlogger, and at Digital Photography School as well.
No matter what niche you’re in, if your blog has a reasonably engaged audience, you’re probably the target for others who want to promote their new products. On the flip side, you may well target other bloggers when you want to promote your own blog products.
But negotiating coverage can be tough—and making sure the product’s promotion reaches the host blog’s audience in a meaningful way can be even tougher.
Today I want to show you how to do just that, using a great example from Pat Flynn of Smart Passive Income.
Now, let me say up front that I have no idea how this interview came about, although Pat does say at the beginning of the podcast that he a Leslie have been friends for some time.
I do know that a lot of bloggers who’d love coverage like this for their products wonder how it’s done—even if they’re not personal friends with any A-list bloggers. So let’s pull this post apart a bit and see how you could replicate this kind of coverage for your next product launch—or to make the most of someone else’s launch on your own blog.
The post introduces a podcast—Pat posts regular podcasts on his blog—which contains an interview with Leslie, who tells the story of how he came to enjoy online success.
The post points out what’s covered in the podcast, and links to the services mentioned. It also links to the podcast, then mentions a special offer that Leslie’s making exclusively to Pat’s readers for his product.
What’s so good about this post?
Sounds simple, right? We all see posts like this all the time online. What’s so good about them?
- The post provides valuable information independently of the promotion: The podcast is free. Anyone can listen to it—you can do it right there on Pat’s blog if you don’t want to download it. So any of Pat’s followers can access the valuable information Leslie has to share, without spending any money.
- The information in the post isn’t focused on the product offer: Throughout the interview, Leslie tells a rich, deep story that’s packed with advice and tips. He gives it all away. Sometimes you’ll come across posts whose authors constantly refer to their new product