This guest post is by Sophie Lizard of Beafreelanceblogger.com.
I know your secret.
You’re spending too much time on your blog, and it’s starting to feel like hard work. Not only that, but your blog still isn’t making quite as much money as you’d like. Believe me: I’ve been right there with you.
Luckily, I got out. Now, I don’t waste time fiddling around with ad code and affiliate dashboards. I only check my traffic analytics if there’s a specific question I want to answer. And I make a good full-time income on part-time hours.
Want to know my secret?
I was on the wrong track, and so are you.
Most bloggers that make money at all will always wish to make a few dollars more. But a few dollars more isn’t worth hours more of your time, is it?
How to know when you’re wasting your time
If you’re labouring over a blog with few subscribers and low traffic, trying to scrape another half a percent on your affiliate conversion rate or posting three times a day to boost page views, you’re on the wrong track.
What you’ve got there isn’t passive income. It’s a blog-supported business, and it’s failing.
It’s failing because the time you’re putting in isn’t equalled by the money coming out. Monetizing is actually costing you money, in the form of time you could have spent on more effective revenue-generating tasks.
The point of blog monetization strategies is typically to make money in a way that keeps on scaling up as your traffic and engagement grow to mythic proportions… but what do you do if your blog hasn’t hit the big time?
Stop chasing scalability
Scalable is a buzzword. It means that your income can keep on growing, not limited by the hours in the day or your inability to be in two places at once.
Scalability goes right along with “set it and forget it” in the big bucket of ideas to stop chasing if they don’t apply to you. The scalability of a system doesn’t determine its growth; it only makes it more or less capable of handling growth.
A blog with few readers won’t make vast sums of money, regardless of its business model’s scalability. But there is an important scale to consider: your time-to-money ratio.
Your time and your income aren’t on the same scale right now.
That’s the only thing you need to focus on. How do you bring your income up to scale with