Today is blog action day, and this year’s theme is “The Power of We.” But for some of us, harnessing that power is a major challenge.
One of the most common complaints of bloggers I speak to is that they want to collaborate more effectively with their audience members, customers, or readers, but also with other bloggers in their niche, industry leaders, mentors, and more.
To me, collaboration is as much about attitude and personality as it is about process. That said, tools can make a big impact on how well we collaborate. So many of us work alone, or with collaborators in different cities, regions, or timezones, that collaborative tools are a necessity.
So in this post I want to show you five common tools that we use to help us collaborate here at ProBlogger, and to show you how we use them. While we’re not exactly pushing the envelope in terms of the way we do things, I hope that these ideas might help you try some new approaches with your own collaboration, and prompt you to share your own tips with us in the comments.
1. Email—and email redirects
Like many bloggers, all my blogs’ email addresses were funnelled to my own email address for years. But as my blogs grew, that arrangement became less and less feasible—I became swamped with email, and managing reading and responses became a massive burden.
Despite that, I really believe email is a useful collaboration tool. It’s had some pretty bad press in the last few years, but it has many advantages—including the fact that it doesn’t require you to coordinate time with the person you’re emailing (like a call or IM does), and that most email programs store email, providing a handy archive of conversations that, again, aren’t always available for real-time conversations.
One thing I’ve done recently is to set up email redirects to various members of my team, so that they receive the emails they need to respond to directly, rather than having me forward them on. It sounds elementary, but for the solo blogger, handing over that level of control can be daunting. I’d recommend it, though—once you’ve trained up your team members so that they, and you, know what to expect from each other, this is a good way to streamline your processes.
It means that the people who