Much is said of the great content that is required to become a great blogger.
None of it matters if you don’t have a great voice.
Great bloggers don’t settle for great content. Great bloggers understand that how you deliver your message is just as important as the message itself. Your voice has to resonate through a sea of white noise before its message will reach the market. You have to be memorable.
The opposite of being memorable is being forgettable. And unfortunately, many bloggers have this down to a fine art. They lack a voice that lends authenticity to their words.
If a tree falls in a forest and no one is around to hear it, does it make a sound?
If you pen the world’s greatest article and no one cares enough to read it, does it make an impression?
You may think that what you have to say is special. So special that the world should stand and marvel, but it won’t. It never will. Your voice—the charisma and authenticity that oozes from your words—is the difference between a reader that is engaged in your brand and a reader that nods at your post before disappearing never to be seen again.
Great bloggers lend identity to their work.
It’s the voice that readers fall in love with. Some bloggers have the knack of writing about anything and making it exhilarating on our eyeballs. That is because they’re in sync with their brand. We can hear their words as if spoken to us personally.
Position your brand correctly
How consistent is your voice? How easily can somebody, who may simply be passing through your blog, get a sense of your character, your position in the industry, and your value to the scarce few minutes in their day?
Oscar Wilde once wrote, “The first duty in life is to form a pose.”
We all create a mask, an identity in our heads that embodies what we hope to become, what we aspire to be. If you haven’t got this far, and if you haven’t assumed a pose, how can you expect your readers to remember what you stand for?
Great bloggers form a pose!
Your first job is to answer that pivotal question: “What do I stand for?” Once you know what you stand for, you must transmute those principles in to your writing.
How can we turn a blog in to a glowing beacon that relays our message to any passing mortal