This guest post is by Kole McRae of Chilled Soda.
Many of you probably have AdSense on your blog. It’s a great system for monetization, especially for those with smaller blogs but how many of you have been on the other side?
AdWords is the system Google uses for advertising. It’s how you place ads on it’s search engine and on the huge network of sites that use AdSense.
Right now Google is offering $75 free to anyone that wants to try out AdWords. That’s a good chunk of change but it can easily disappear in a day on AdWords and give you nothing to show for it.
So I’ve written this little guide to help you out a bit. I wrote this with a few assumptions in mind: that you know how AdWords works in terms of buying clicks and that you have full control over your site. If you have never heard of AdWords you should probably start here.
I have also assumed you have made an AdWords account. If not, use the link above and make one.
Step 1: Keyword research
The first step to a successful AdWords campaign is research. I know what I’m about to recommend sounds really boring, but not only will it help your AdWords campaign but will also help you understand your niche better.
I want you to take ten minutes and write down every combination of keywords you can think of for your blog. What words do you want people to type in to find your blog. For example:
- cool tech blog
- tech news
- technology news
- Canadian technology news.
Write them all down and keep going until you just can’t go anymore. You should be able to put together a pretty sizeable list. Next sign into your AdWords account and click on Keyword tool, which is under the Tools and analysis tab. Paste your list into that tool and hit Search. Next, click the Keyword ideas tab.
This will give you a much larger list of keywords (usually in the hundreds or thousands). It also tells you about how many people a month search for those terms and how much competition there is. This can be invaluable data.
Take this new list and download an Excel copy of it. Then take the time to divide the keywords into different groups, or “themes,” and choose which ones to focus on. I’d go over just how to do