Sep 222012

This guest post is by Clay Morgan of

Are you unintentionally killing your blog?

When I started my first blog in early 2009, I knew absolutely nothing. I just thought a website might give me a place to write some stuff. And my complete lack of planning and strategy showed.

So a few months ago, I killed my old blog and started over.

It was a conscious decision and a good one at that. Lessons from past mistakes are so helpful. I’ve still got a ton to learn but I’m enjoying my new life as a blogger.

This post is about many of the mistakes we make that kill us in this medium. We can scare readers and potential subscribers off in a number of ways, most of which I am unfortunately familiar with.

Blogs with poor design and execution can turn ugly in a hurry—they’re more frightening than a horror movie, you could say. I actually like scary monsters, but I don’t want to come off as one on the internet.

I’ve been preoccupied with the undead for a while now because a) I’ve liked zombies ever since I saw Scooby-Doo and Michael Jackson’s Thriller as a kid and b) my new book called Undead just came out.

You may notice a bit of a theme in this list of six personalities to take on if you want to fail at blogging.

The vampire blogger

Vampire bloggers suck the life out of everyone they encounter. They take but rarely give, and offer little value—let alone anything free.

We all know self-promotion is part of the blogging game. As a new author I’m more painfully aware than ever of the struggle to balance the need for self-promotion with the importance of providing value for readers. But if you take a selfish, “me-first” attitude, then your online career will be in its twilight faster than Dracula can flap his cape.

The zombie blogger

The content of zombie bloggers is stale and rotting. In other words, nothing is ever updated or even really analyzed. Do you recognize your evergreen content and touch it up to maximize reader experience?

Some bloggers seem to crave 404 errors like the living dead crave brains. Don’t let your site fester! Get that thing checked out and always be tweaking and studying your results.

The ghost blogger

Ooh, those spooky ghost bloggers can hardly even be found anywhere on their own site. I’m not talking about ghost writers

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