Sep 212012

Over the last week, we’ve been kickstarting stalled blog content. We’ve worked through the process of planning, writing and editing a post, and I hope that by now some of you might have published that post.

At this point, I hope you’re thinking that kickstarting the content on your neglected or burdensome blog hasn’t been such a challenge after all. We’ve taken a pretty pragmatic approach to the challenge‚ and if you’re feeling inspired, you could certainly go ahead and refocus your content strategy now, for example.

But I’m going to assume that, while you’re feeling positive, you haven’t miraculously found more time to dedicate to your blog, nor have you rediscovered a hidden passion for it that makes you want to take the breaks off and hurl yourself into creating content for it.

Instead, I’m assuming that you want to keep the blog going, to see where it leads, and that after some time publishing quality content, you might reassess your priorities and see if it’s something you want to keep going with.

So what we need here is a process for keeping your blog content rolling in that time.

Our first post described a process for sparking ideas, and of course you can certainly repeat that now. But today I wanted to show you another way to build directly on the success of your most recent post—something you can do whether you’ve only ever published one post, or you’ve only published one recently.

Check the stats

As a first step, check the stats on that post.

Maybe you have barely any stats—maybe only a handful of people visited it. Okay. If you haven’t already, share it with your social networks and promote it any other way you have. This might give you a few more pageviews or shares to work with.

The aim here is to have some figures for the post, so you can compare it with past publications—however old—on your blog. Ideally, you’ll be able to see if it attracted many readers, and be able to gauge if the visits it attracted were engaged—so bounce rates for the post would be helpful.

This information leads directly into our next assessment: comments.

Review the comments

Did anyone leave a comment on your most recent post? I like to balance comment counts against visitor stats and shares, and also look at the quality of comments that are left, since that’s a good gauge of reader engagement.

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