Aug 312012

This guest post is by Jodi Friedman of MCP Actions.

When it comes to the world of blogging, multiple people working together almost always achieves better results than just one. So you can imagine the energy that happened when ten lucky, talented bloggers from around the world were selected by Tourism Queensland to join Darren Rowse in Australia in June. We discussed, brainstormed, critiqued, and networked with each other about the topics of blogging and business.

Since I own a blog for photographers about post-processing in Photoshop and Lightroom, I typically attend photo-related conferences and workshops. A blogging get-together was new to me.

In addition to the amazing excursions to see wildlife, marine-life, and incredible views of the Great Barrier Reef, we had plenty of time to interact with each other.

We had two blogging workshops, one of which included critiquing each participant’s blog. I listened closely to the observations and advice given about my blog and company. I took notes and then made to-do lists and processes to implement the changes that were suggested.

I also asked questions of the other bloggers about how they run aspects of their businesses. Again, I documented things that I could apply to my company, MCP Actions.

Here’s what has happened since the trip.

1. Blog design

Critique 1: The text on my blog was hard to read.

I was told that the lines of text were too close together, and the text was slightly too small. Great suggestion. I adjusted the sizing and spacing of the text on my blog.

Critique 2: It was hard to find my products from the main blog.

My blog has two goals: to educate photographers on photography and editing, and to lead people to our Photoshop actions and Lightroom presets.

Up until now, I had a slideshow at the top of the blog with links to some older posts. A few people said to me, “How do we get to your products to see what you have to offer? Nothing exists for this above the fold.”

Since the trip, I have gotten rid of the large images leading to older posts and replaced them with buttons that take you to our actions, presets, and training classes. As others mentioned, this is a much better use of the real estate at the top

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