This guest post is by Austin Gunter, of WP Engine.
Trust Me, I’m Lying – Confessions of a Media Manipulator is the title of Ryan Holiday’s new book about the tactics cutting-edge bloggers use to drive hundreds of thousands of viewers to their blogs, seven days a week, 365 days a year.
Ryan, author of controversial posts like The Top 5 Performing American Apparel Ads, And How They Get PR For Free (NSFW), is the Director of Marketing at American Apparel, and is a self-proclaimed “media manipulator.” He has made a high-flying career serving irresistible blog content to places like the Huffington Post, Gawker, and Jezebel.
I waited more than a year for Trust Me, I’m Lying to hit the shelves. The book has pushed my limits as a marketer and as a person from the second it arrived in my mailbox. You must read the book. I’ve personally poured through the book late at night to wring every last bit of knowledge from its pages and make my own blogging irresistible.
From my reading, I’ve picked out a set of unexpected tactics that I want to share with the Problogger audience. In this post, we’ll go in-depth with these unexpected methods, how you can use them to make your page views spike every single day.
Way back in history…
Way back in American History, nearly 150 years ago, newspapers were run by incredibly brilliant marketers. Folks like William Randolph Hearst and Joseph Pulitzer learned how to sell newspapers one copy at a time using headlines and sensational stories to entice businessmen to spend their hard-earned money on a paper.
19th century newspapers like The New York Sun and The New York Journal were sold one paper at a time, their success riding on how compelling the front page was. The more engaging the content, the better the paper sold.
Sound familiar? That’s because blogs live and die by the pageview. Every page on a blog has to stand on its own, or get lost in the shuffle of the Internet. Blogging and the “Yellow Journalism” of the mid-19th century are ridiculously similar.
Selling newspapers one copy at a time, in the hustle and bustle of the already-hectic, and often inhospitable island of Manhattan, for example, is the same hustle that bloggers must have to be successful.
There’s money to be made, but how is a single blog supposed to stand out from the crowd and draw page