This guest post is by Jessica Albon of ThriveYourTribe.com,
In general, writing comes pretty easily to me. When I’m in the flow (which is relatively often), I can write about 2000 words in an hour. And yet when it comes time to write a sales page for myself, my writing flow and speed used to ground to a halt.
I’d spend hours on a single paragraph feeling frustrated that I wasn’t making any progress at all.
What was especially frustrating was that when I’d write a sales page for a client it didn’t take nearly so long—it was only when I sat down to write sales copy for myself that I couldn’t seem to get the words out.
Looking back now, I see the reason I struggled was entirely my own fault—which is a good thing because it means I could fix it. If this is something you’ve noticed with your own writing—blog posts flow but when you try to write sales copy that writing flow deserts you—you can fix it too.
In the past, when I’d write my own sales letter, I’d try to do everything at once—a little research, a little figuring out my goal as I went, a little getting to know my audience better, a little writing. I did everything all at once in a mish-mash.
And that may work when writing blog posts, but it’s a painful way to write a sales page. What’s more, when you write your sales page in dribs and drabs like this, it either takes a ton of editing to polish it up, or the reader will notice those starts and stops (which means they’re unlikely to make it all the way to the end). So, not only is writing this way making the writing more difficult, but the sales letter that results isn’t nearly as good as it would be if you tackled each task, one at a time.
We’ve heard a lot about how multitasking can hamper efficiency. But usually multitasking is seen as performing several very different activities at once (like watching TV, answering emails, and playing the kazoo). “Writing a sales page” on the other hand seems like just one activity.
But it’s not. “Writing a sales page” actually requires a number of distinct processes. When we separate out these distinct processes, we write more efficient, more effective copy.
The next time you have a sales page to write, try out this sequence of