This guest post is by Amy Harrison of Harrisonamy.com.
Earlier this year, through emails with ProBlogger about upcoming guest post ideas, I thought about an article about how blogging fed my business model.
This was the first time I’d really considered how my articles linked to the revenue I’d earned in the past three years.
I’m not a particularly prolific blogger, and I haven’t written anything outlandish, controversial—or even had a viral post. But business is very healthy, I’ve been booked solid all year and will be for the next few months, and revenue is growing year on year.
It was only when I sat down to write this post that I saw how 95% of my business is generated through blogging by:
- clients hiring a service
- businesses wanting coaching or training
- customers buying products.
Whether you also have a combination of the above, or focus solely on client work or selling products, over the next three days I’m going to show you how blogging has helped me generate revenue for each of those models.
Hopefully this will give you ideas of what’s possible, and help you tailor your current blogging strategy to better suit your desired business model—whether it’s one of these, or one of the others covered in the recent Blog Business Model series here at ProBlogger.
Today, we’ll look at the first business model in the list: blogging to support sales of a service.
From readers to clients
If, like me, you’re a copywriter or other type of freelance writer, your blog naturally lends itself to promoting your skills. If people can see and scrutinise your writing online, they’ll find it easier to consider hiring you than someone whose work they haven’t seen.
But a blog also supports other freelance occupations when you’re working for hire. It showcases your expertise and personality, making it easier for someone to imagine working with you. If you’re in a service-based business this is very important. You probably know that people buy from those they know, like, and trust, and your blog is a way of building this confidence into potential clients.
If you’re a carpenter and your blog is filled with how-to articles, and the occasional video of you explaining a process, it is the equivalent of one long demonstration of what you are capable of and what you’re like to work with.
As a result, if someone studies your blog and likes what they see, by the time they do approach you