This guest post is by Timo Kiander of Productivesuperdad.com.
I know a blogger who tries to do everything he can to make his writing career successful. He posts multiple times a week on his own blog, writes guest posts for others and spends a lot of time researching affiliate marketing. On top of all this, he is creating his first info product.
Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform.
As if this wasn’t enough, his email inbox is full of compelling info product offers and they all claim they will change his life if he acts on them now.
My blogger friend works so hard, but when he looks at his blog stats, he collapses completely. Hard work has yielded barely any new visitors and only a couple of measly subscribers to his list.
Is it any wonder he’s ready to quit blogging?
Filling the glass with too much water
Do you see what’s going on here? I bet that, as an observer of this scenario, it’s very easy for you to see the problem: the blogger I just described is trying to do too much at once.
But let me ask you: is this blogger anything like you? Because we are often so blind to our own situation that we fail to recognize the entire picture.
Just like a glass will overflow as you try to fill it up with too much water, the same will happen to you, my blogger friend. The difference is that in your case the overflow means burning out—and as a result your productivity will decrease dramatically.
With too much to handle at once, there’s another negative side effect: you lose your focus completely.
Even if you think you’re getting the right results and you think you’re moving in the right direction, you’re going to be shocked. Most of the hours you’ve spent on your blog have been a waste of time.
Being afraid of the unfair advantage
There is something that has been sold to most of us and the marketers have done a good job at making us believe it: the unfair advantage (and fear as a bonus).
How many times has a marketer or another blogger told you that you have to do a specific thing or buy a certain product to succeed? And if you don’t do as you’re told, then those who do buy the product or implement “blogging tactic X”