This is the first post in our series on Blog Business Models.
Marcus Sheridan runs The Sales Lion blog, where he explores the marketing approach he’s used to build a successful business. But his blog has helped Marcus springboard very successfully into the public speaking circuit.
Marcus has told us his story before, in the post From Small-time Blogger to Professional Paid Speaker: My Journey. Here, he talks about how the blog supports that business in a little more detail.
Marcus, what was it that drew you to blogging in the first instance?
Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. Things grew nicely until 2008 when the housing marketing collapsed, ruining many pool companies and forcing us to figure out a way to continue to survive despite so few potential clients.
During this time of struggle I stumbled upon a company called HubSpot and learned about inbound marketing, and decided to embrace blogging as a means of generating more traffic, leads, and sales through our company website.
Because of our willingness to be incredibly transparent and informative about all things swimming pools, the site’s popularity quickly exploded and it became the go-to source for the inground pool industry. It also saved our business because although it really didn’t cost us much at all to do, it sold us many, many pools.
With so much success in the swimming pool industry, I decided to teach others about what I had achieved, and these teachings became what is today TheSalesLion.com, a blog that has made its mark as one of the premier inbound and content marketing focused blogs on the web.
The blog supports your business as a public speaker. Did you develop the blog with the intention that it would support your speaking work?
I knew I’d never get the type of speaking gigs I wanted unless I had a platform to build my overall brand awareness and influence. With The Sales Lion, I accomplished just that as it allowed me to express my thoughts in all their forms. Because people saw I had a unique approach to things, I started getting more and more invitations to speak.
Forcing myself to write about all things marketing, sales, business, and personal development has allowed me to