This guest post is by the Blog Tyrant.
A few weeks ago I was sitting down to dinner with my big sister, and talking about one of my web businesses.
“What’s your quotation success rate?” she asked me with a face full of pizza.
“Pretty good,” I replied, sounding—I admit—pretty stupid.
“Find out exactly what it is,” she came back.
My big sister, the psychologist-turned national-sales-leader for her real estate company, then went on to explain to me how she knows exactly how many quotes she has to send out in order to make a sale. She knows how many phone calls it takes on average, what delivery method is most successful, and when to follow up the client with a phone call or an email.
And she’s constantly trying to improve that quotation figure by getting feedback on her failures.
While she was telling me all of this a penny dropped: this quotation (or conversion) rate applies to blogging, too. Sure, knowing why people buy your product or sign up to your email list is important. But perhaps even more important than that, is this:
Find out why people don’t buy or sign up.
The first of four steps
If one of your blogging goals is to boost your conversion rates—for sales, subscriptions, downloads, or some other action—you don’t need to just consider your successes. You also need to look at your failures. Boosting conversions isn’t just about doing more of the good stuff. it’s about identifying the bad stuff, and doing less of that.
But this is just the first step in the process.
Over the next four days, ProBlogger will walk you through a process that will help you to boost conversions—for sales or signups—on your blog. In it, we’ll cover these steps:
- Review your offer.
- Revisit your conversion funnel.
- Revamp your communications.
- Run A/B tests, tweak, and refine.
It’ll be quite a ride—so I hope you’ll join us for three posts that will follow this one! But now, let’s get started, and consider the question:
Why aren’t people converting through your sign up or sales page?
Before you can really understand your audience, your product, and where things might be going wrong, you’re going to need a few tools in hand.
- Google Analytics: If you haven’t done so already, go and install Google Analytics on your blog. It will take you all of two minutes, but it will provide you with essential data you’ll need to grow your business.
- Email marketing software: Again, everyone who