This guest post is by Danny Iny of Firepole Marketing.
Let’s be real for a second.
There’s a lot of information out there about traffic. Tons of it. Entire blogs. Some good, some bad, and some just in between. And tons of posts about it, too—including right here on this blog.
So with all this information out there, let me ask you something:
Do you have all the traffic you want?
Hmmm, I thought not.
Okay, then just what the heck is going on? Why isn’t any of this working?!
Maybe your traffic problem … isn’t a traffic problem!
Considering all of the great information that’s out there about getting traffic, if you haven’t been able to use any of it to actually get some then odds are that your problem isn’t a traffic problem at all.
What you probably have is a marketing problem.
You see, all of the traffic generating tools and tips generally work if they’re used correctly within a larger marketing framework. Without having that kind of framework, there’s no way to even know if you’re using Facebook, Twitter, or anything else in the right way.
It’s really, really tempting to look at your problem as a tactic gone wrong. It would be so much easier to fix, wouldn’t it?
If you found out your Twitter headlines weren’t captivating enough, then you could fix them and the problem would disappear. Of course, that’s usually not the issue, and you’re much more likely to spend weeks, months, or longer tweaking and testing things that won’t make a bit of difference.
Take it from me—save yourself the frustration and look at the bigger picture!
The naked marketing guide to traffic that converts
One of the biggest problems with marketing is that anyone who reads a book or a blog post thinks they’ve got it. They’re suddenly an expert.
You’ve probably heard the phrase “everyone’s a writer?”, generally said with a wince and an eye role. Well it’s the same with marketing. Feel free to wince and roll your eyes.
The truth is that most people aren’t expert marketers. They might know some terms and basic concepts, like maybe the Four Ps of Marketing—but very few actually know what those concepts really mean, or how to use them in their business.
That’s where naked marketing comes into the picture—it will make