May 232012

This guest post is by Greg Digneo of Sales Leads in 30 Days.

“What can I learn from the business life of Steve Jobs that will help me grow my blog?”

We’ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn’t an easy question to answer. But it’s one that I couldn’t get out of my head.

There has to be something to learn from a guy who revolutionized multiple industries and created two iconic companies. Look beyond his temperamental management style and the black turtlenecks, and analyze the way he built companies and gave presentations.  You will find several principles that you can apply to your own business.

Below are five lessons that Steve Jobs could teach us about creating popular a blog.

“Make a dent in the universe”—Steve Jobs

In Walter Isaacson’s book Steve Jobs, Pepsi CEO John Scully recounts Jobs’s pitch to come work for Apple.

Scully remarks: “Steve’s head dropped as he stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. ‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’”

Apple products aren’t created to make money in an industry. They are created to redefine the way the industry does business. The Apple II gave birth to the PC industry. The iPod and iTunes combination remade the music industry. And the iPhone redefined the way a phone is made.

Likewise, the most popular blogs in the world create a “dent” in their niche.

Ask yourself this: if someone were to read every article you’ve written, how would their life improve one year from now?

Once you answer that question, you will create a higher sense of purpose, and stand out from the countless blogs in your niche.

For instance, one of my favorite blogs is Pam Slim’s Escape from Cubicle Nation. There are millions of entrepreneurship, marketing, and career blogs on the web, but Pam packages her expertise to create the higher purpose of “helping frustrated employees in corporate jobs break out and start their own businesses.”

So, go ahead and be bold. Find your blog’s purpose. And put a dent in the universe.

“Simplicity is the ultimate sophistication”—Leonardo DaVinci

Apple products are famous for being simple and intuitive to use. As Steve Job’s said in Walter Isaacson’s book: “The way we’re running

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