This guest post is by Adam Costa of Trekity.com.
I have a confession to make: for the past few years I’ve stolen content. Lots of it.
It’s not something I’m proud of. Hell, I’ve never admitted it to anyone besides my wife (and she’s an even bigger thief than me).
But this painful truth must come out, and—rather than see my dirty laundry exposed by someone else—I’d like to be the one to declare it publicly.
I am a thief. Worse… I’m a plagiarizer!
I have stolen content and used it for my own evil purposes. And if you’ve been around here long enough (or read my content elsewhere) chances are you’ve read been exposed to my crimes of passion.
“Passion?” you say. “How could this possibly be considered passion… when all you’re doing is stealing from other writers? Stealing from writers who shed blood, sweat and caffeine to put out the best content possible? What’s wrong with you, man?”
In my defense…
I would argue that stealing content is not only commonplace, it’s a smart business strategy. But please don’t misunderstand me.
I’m not saying you should hijack other people’s content and pass it off as your own. Nor should you mindlessly repeat whatever the “hot tip” of the day is.
No. You do need to create new, interesting and—above all—unique content.
Sometimes, at least. But if you’re reinventing the wheel with every post, you’re overlooking an absolute goldmine of content. One which you can ethically steal, and use for your own nefarious purposes.
But before I tell you where this goldmine is, I must make another confession.
It’s not as bad as the first. In fact, it may help you understand why I’m doing this. You see…
I’ve only stolen from one person
Myself. And you know what? I don’t mind at all.
Remember the goldmine? The one I promised to reveal? Well, that goldmine is every piece of content you’ve already produced. It’s all sitting there—buried deep in your archives—waiting to be brought to light again.
Why you should steal, too
The truth is, if you’re using your content once, you’re wasting your time. Remember that post you wrote about Thailand? Why not turn it into a video? Why not create a slideshow? Why not drip feed content through Twitter?
Seriously, what’s stopping you? Maybe you think you don’t have time. Or don’t know where to start.
Well listen up, buckaroo. Reusing old content takes less time than creating new