Over the next couple of days on ProBlogger, we’ll be taking a look at key marketing tactics bloggers are using on Twitter and Facebook.
Since we covered Pinterest recently, I thought I’d explore Google+ today, and check out the approaches some of the A-list bloggers are using on this network.
Tactic 1: Cross-promote a particular offering
Gary Vaynerchuck might have become famous for his books, but he’s been vlogging since 2005, so its no surprise that his Google+ page is dominated by video posts. In fact, he appears to use Google+ primarily as an outlet to cross-promote his YouTube channel and associated videos.
A similarly focused strategy might be suitable for you if you feel that some aspect of your blog offering is particularly appropriate for the Google+ audience, and you want to see how much traction you can get from the network for that particular offering.
Tactic 2: Day-in-the-life reportage
Deb Ng, Blog World Expo’s community director, and Sonia Simone, the self-proclaimed “Pink-haired tyrant of Copyblogger Media,” both use Google+ to engage with followers on a combination personal-and-professional level.
Have a look at their Google+ profiles and you get a feel for them as people, but you also gain insight into what they’re doing for the brands they work with. Both use Google+ to mix personal interests with family, home, and work-related content. They regularly provide glimpses behind the scenes of their work on brands that are extremely important to many of us in the blogosphere.
While Deb has her own blog, Sonia doesn’t, so this approach can either complement your other online offerings, or be used independently. But in both cases, these Google+ pages give us an insight into what makes these guys tick—something that I expect is pretty valuable for people wanting to engage with Deb about Blog World, or with Sonia about Copyblogger. I imagine more than a few bloggers have tried to get inside the heads of these A-listers by putting them into circles on Google+.
This tactic might be a good one for you to use if your followers and readers would appreciate an insight into how you operate on a professional level, behind the glossy front of your blog’s brand.