Mar 292012
 

This guest post is by Paul Jun of Motivated Mastery.

During the journey of writing my first ebook, there were many roadblocks and sudden realizations that I faced; it’s only right for me to share them with you so that you can avoid undermining your ebook’s true potential, or at least starting from scratch.

Below you will find the crucial issues that you must overcome when it comes to writing the ebook and marketing it. Answering these questions mindfully will help you stay on track, deliver a compelling ebook, and prepared you as best as possible.

Don’t count other people’s money

Halfway through my book, when I was brainstorming out loud with my two friends, I realized something: the style of this book was someone else’s; it wasn’t original. I had emulated too much of their format.

The thought of having to start all over kept flashing through my mind. A friend of mine told me, as my head was between my knees: “Listen, you can’t copy someone else’s style of book just because they did well on it. You have to create your own book, your own style. Be original. Be you.”

You may have read ebooks and also witnessed the sudden growth of the owner’s blog and subscription numbers, and you told yourself that you could do the same. The truth is that you can, but you have to be wary that you aren’t basking in someone else’s success; it’s easy to get lost in the thought of this ebook being the end to all your problems. You need to work beyond your limits to produce something compelling. Writing this ebook may change you a little…

Evaluate your approach

I had to do some reevaluating—some beer-with-classical-music-in-background-style thinking. I asked myself some questions:

  • What is this ebook about?
  • What do I have to offer my audience?
  • Who is the target audience?
  • What will they receive from reading this?
  • How can I build a relationship with my readers?
  • How long do I want to make this so it doesn’t feel like I’m barfing a bunch of history and facts on them?
  • Do I put a price on this? (We’ll get to that.)

These were all questions I had to ask myself, and answer mindfully.

If writing an ebook has been on your mind, these are crucial questions you should be asking: they will help you stay focused on what you’re delivering. The worst thing you can do is veer off topic or not meet your target audience’s needs. Do

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