This guest post is by Ruth Zive Ruth Zive Copywriting.
Most of my readers and clients know me as a freelance copywriter and content marketing strategist. But the truth is, I’m operating under cover; my real identity is SuperMom to a brood of five rowdy children (including one that is a wee bit chromosomally enhanced).
I’m actually not that “super,” but I’m most certainly Mom, first and foremost. It’s a busy, messy, loud, hectic, demanding, and unbelievably rewarding job. Each of my five children has taught me valuable lessons that have informed all aspects of my life. Because of my kids, I am a better human being—and definitely a more effective professional.
There is a lot of crossover in my life—my work blends into my mom-related duties, and vice versa. My children have taught me a lot about blogging, writing, social media, and content marketing strategy (albeit an inadvertent effort on their part).
Hopefully these five epic blogging lessons, learned from parenting five rowdy children, will help you to gain traction and grow your online presence.
1. Stick to a schedule
Between dance lessons, basketball practice, speech therapy, school carpools, high school exams, doctor appointments, and parent-teacher interviews, it goes without saying that my head would explode if I didn’t stick to a schedule.
And forget about my sanity; my children thrive with a routine.
Similarly, you will create a sense of momentum with your blog if you settle into a routine—and you can incorporate this fundamental discipline in a variety of ways. For instance, you’ll want to:
- Map out an editorial calendar and write your posts predictably. Not only will you be more productive, your readers will come to appreciate your routine and will know when to visit your site for new content.
- Plan your blogging time strategically—make sure to budget time for writing, reading, commenting and social media.
- Work your blogging priorities into the rest of your daily schedule. Don’t forget to leave time for personal interests and priorities and other work-related responsibilities.
It took me a while to settle into a predictable routine (heck, life’s rarely predictable with five children). But going through these motions helped me to be much more productive and focussed as a mom and a writer.
2. Know your audience
I often have to tailor my parenting style to the unique interests of the specific child I am addressing.
One of my kids will follow instructions only if we make eye contact and I resort