This guest post is by Danny Iny of Firepole Marketing.
Congratulations, you’ve made it.
You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.
Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?
Well, the truth is that a lot could go wrong.
Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.
Here’s how to do it…
It’s all about commitment and reward
There are two keys to effectively launching a product (or selling anything, for that matter): commitment and reward. These two keys feed off of each other in an escalating dance. Commitment leads to reward, and reward leads to more commitment.
Now, you’ve probably already got the cycle going if you’re thinking about launching a product; you’ve got readers who are committed to your blog, and you reward them with content. They commit by subscribing to your list, and you reward them with emails full of great materials that they enjoy.
Simple enough, right? You’ve got a commitment action, and you’ve got the reward – now all you have to do is lather, rinse and repeat. When they commit, you reward them by exceeding expectations. And once you’ve rewarded them, you create another reason and opportunity for them to commit.
In business, this is how someone goes from reading a blog, to subscribing to a list, to taking a free session, to buying the $20 product, to buying the $200 product, to buying the $2,000 product, to registering for the exclusive one-on-one coaching in Maui.
In relationships, this is how a couple goes from casually dating, to serious dating, to taking trips together, to getting engaged, to getting married, to having kids and raising a family.
Now theory’s great, but examples are what makes it real, so let’s look at a real live case study of how I did exactly this with the launch of my Write Like Freddy blog writing training program.
The back-story (how I built Firepole Marketing)
So first, a bit of backstory, in case you aren’t familiar with Firepole Marketing.
We started the blog about a year and a half ago, and a big part