Every blogger has different motivations, but the interviews we completed as we developed Blog Wise showed how important it is to know what your motivations actually are.
The bloggers we spoke to listed a range of motivations.
The first was community and audience. Darren told us he’s motivated when he sees the community here at ProBlogger getting energy from his ideas. He’s motivated even further when he gets energy back from you guys.
Amy Porterfield’s motivated when she hears about the results her readers have achieved using her advice. And Heather’s dooce.com motivated by providing a place for her readers to form firm friendships.
Another key motivation for the bloggers we met was their blog’s topic.
Gretchen Rubin, of The Happiness Project, said, “The more I think about happiness, and the more I learn about it, the more intrigued I am, the more fascinated I am, and the more directions it seems to lead in.”
She sees that motivation as a key to actually producing a consistent, lasting blogging presence: “The deeper I go into it, the bigger it gets,” she noted.
Anther key motivation was a sense of contribution. Leo Babauta of Zen Habits explained that he’s motivated by his desire to do meaningful work, to enjoy his life, and to question established perceptions.
“All the truths that we believe in as a culture and as a society—none of those are necessarily true,” he commented. “So you have to question them and test them. This is why I do experiments,” he added. Like Gretchen’s approach, Leo’s motives contribute to his very productive creative strategy.
One thing that really stood out about these bloggers is that, in each case, understanding their motivations has allowed each person to set priorities and directions for their blogging work—and to pursue something they love.
It’s your turn: what’s your blogging motivation? How do your motives help you get your work done? Tell us in the comments.
Tomorrow: planning for productivity.