This guest post is by Belinda of The Copy Detective.
Your blog is a good read. Everyone says so.
Although “everyone” is really just people you already know. Like your Mum.
So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?
The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.
Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.
1. You don’t know which keywords your readers are using
The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. When you use the same words and phrases that your audience members use, your blog posts can be matched to online searches. If you don’t? Well, you may as well be blogging in another language.
2. You don’t know how to find the right keywords
Google has a free keyword tool that will show you different phrases being searched on, the amount of traffic they get, and how many other sites are also trying to rank for those phrases. Spend a few moments before writing each blog post to find the most popular phrases for your blog topic, or use keyword analysis to think of new topics!
3. You don’t use your keywords frequently enough
Using your keywords as frequently as is natural will help Google understand what your blog post is about. Use an online tool such as wordle.net to produce a word cloud from your blog post. Your most frequently used words will be the largest ones you see and you can quickly see if you’re using the right phrases often enough. But beware of over-using your keywords and being labelled a spammer.
4. You are trying to rank for too many keywords in every post
Keeping it simple is definitely the best approach when you are optimizing your blog posts. Focus on a single theme and choose one main keyword to avoid diluting your SEO efforts.
5. Your blog headlines don’t even mention your main keyword
Strategic marketing aims your message like a laser rather than spraying it