This is a guest blog post by Michael White of Musings of a PR Student.
Students should be worried about their job prospects. I am. Competition is rife and the top advertised jobs receive hundreds of applications. Our work experiences are not just being challenged by a surge of candidates, but our very degrees are being questioned. Surely only post-graduate degrees now hold credibility?
I began blogging in 2005 (my promoted blog was founded in 2009) and have never looked back. As I reached maturity it became clear that blogging was no longer for the weird recluse yearning for a better life; instead, it’s a practical application for furthering a career.
Yet, despite my personal successes, I am still finding it difficult to convince fellow students to blog.
Here are eight reasons why students should join the blogosphere.
1.Your blog is your portfolio
When I submit my resume to potential employers, I always keep my blog’s address at the top of the first page as a contact detail. It is my online portfolio, which I can give as an example to organizations before I’m even at the interview stages. It is not only a way for me to stand out from the crowd, but it speaks a thousand words more than my two-page resume will allow.
University courses vary but you will certainly find a blogging format to suit you well. A blog can be used to do all of the following:
- Post images of your latest photography, graphic designs, animations, architecture plans, 3D models, etc.
- Post videos to present the brilliance of your last feature film project. Friends of mine have posted client work showing advertisements and band music videos.
- Post written content which delves into industry matters and theoretical musings, or demonstrates practical experiences.
Your blog doesn’t just have to act as a portfolio of content; it can also present links to your social networking profiles. Control your online presence and stand out from the crowd.
2. Blog to control your SEO
What will the first thing your potential employer does when they receive your resume? Either bin it or type your name into Google. When I worked for Microsoft last year as an intern, members of the team took great pleasure in finding information on candidates outside of their resume. Fortunately for you, your blog will be the top result because, through you blog, you can control your SEO.
WordPress is arguably the best blogging software available, especially for