This is a guest post by Gregory Ciotti of Sparring Mind.
As 2011 comes to a close, now is a better time than ever to evaluate your blog, its performance, and most importantly, what you can do to improve your blog in 2012!
A point I always like to drive home is that you will never find blogging success by turning into an “eternal student”, one who always consumes information but never creates or takes action.
As I am in the process of taking a step back from my own blog to reevaluate what things I could do better, I wanted to present Problogger readers a list of actionable tips that they could act on right now to improve their blog for the new year.
So check this list out, bookmark it for later (or tweet it out to your fellow bloggers), and make sure you go through and see what quick actions you can take to improve your blog!
1. Optimize (or start) your email list
Had you email list become stagnant, with a slow trickle of subscribers rather than a huge flow of new signups? Have you not even started building a list yet?
Now is the time to take action, because your mailing list is the most important aspect of your blog’s long term success. So if you haven’t already, create one now.
If you have a list, let’s think of a few ways to optimize it…
- Make sure sign-up forms are in the best locations (sidebar, feature box, at the end of posts).
- Create a “toolbox” of freebies that only subscribers get access to (think of it like the free ebook strategy, only kicked up a notch).
- Create newsletter only content just for subscribers (makes the newsletter more worthwhile for them).
Last but not least, make sure there is an option to subscribe on the pages of your site with the most traffic. I’m talking about your intro/about page, your resource pages, and any other pages that visitors often visit from your homepage.
Start building your list now the right way. You won’t regret it in 2012!
2. Make a list of every blogger (who writes quality content) in your niche
You might be wondering why bother to do this. Certainly if you at the intermediate stage of blogging, you already know about the power of guest blogging and the kind of traffic and