This guest post is by Neil Patel of KISSmetrics.
You can’t really turn anywhere these days and not hear somebody telling you that in order to grow your blog, you need to guest post.
I know you’ve heard that before, but have you actually done it?
Or are you looking for somebody to tell you how to actually go about creating a guest post content strategy, finding the right blogs to guest post for, approaching that blogger and actually writing that post? If so, then you’ve come to the right place.
Develop your guest writing strategy
Your first step is to create a content strategy. There are a couple of decisions you need to make. Listen: guest posting is not easy work. If you have a full schedule and your own blog to keep up with, you now need to find the time to write posts in addition to your regular guest posts.
There are two common approaches:
- Slow and methodical: This is very strategic and targets one, maybe two blogs and dishes out guest posts for them at least once a month. This is a really great way to ease into the habit of guest posting. You’ll stay sane with this method, but results will build up more slowly over time.
- Fast and furious: The other method is simply to write as many guest blog posts as you possibly can in a short period of time. The way to make this happen is to blast an announcement to your social media sphere announcing that you’d like to write a guest post for anyone who signs up. You’ll be surprised how many takers you’ll get. People are desperate for content. Next, set aside large chunks of time … like every night of the week from 6pm to 10pm, or devote your entire weekend to it. Then write non-stop. This was The World’s Strongest Librarian’s approach when he wrote 42 blog posts in a seven-week period. It’s one that may make you go nuts, so don’t over commit.
Which approach you choose will determine the quantity and quality of your guest posts, so choose wisely.
Brainstorm for fresh, relevant guest posts
It doesn’t matter which approach you chose above, the following brainstorming ideas will help you come up with ideas for your guest posts.
- Mind mapping: Mind mapping is the concept of starting with a central idea and then branching out from there into subsets. FreeMind is an open source