This guest post is by Tom Treanor of the Business Blogging Telesummit.
Blog readers have a myriad of reading options for almost every topic you can think of. In fact, within your niche, potential customers may be enjoying blog posts written by your competitors while they ignore your blog like the plague.
So what do you do about this dire situation? Do you hire ghost writers to create more content? Do you promote your content more via social media? Do you get better at SEO so you can attract more search traffic?
Well. These may work to a degree. You may see some minor bumps with more Tweeting, Facebooking and catching more long tail keywords in Google. But, it’s a long and slow process if you’re using these brute-force tactics.
There has to be a better way. And there is.
Like Darwin’s finches, which evolved different beak sizes over the generations to better suit their differing environmental conditions and to survive, your blog has to become better suited for your audience’s needs over time. You need to develop more “evolved” blogging strategies that are more effective at differentiating your blog and attracting and keeping the readers that you target.
You don’t want your blog to end up on the wrong end of Natural Selection, do you?
Here are 12 ways for your blog to survive and thrive.
1. Be the best teacher in your niche
Explain the things that most people in your niche assume don’t need to be explained. Answer all of your potential customers’ frequently asked questions in writing, with pictures and (or) in video. Do detailed tutorials on fundamental as well as on in-demand advanced topics.
Keep the quality high and listen closely to your audience when you pick topics and develop the content. When competitors start sending customers to your site to understand a complex topic, then you’ll know you’ve won!
2. Be more personal than the others
Getting personal can lead to a deeper connection with your audience and pay dividends in terms of allegiance to your blog and brand.
Many business bloggers put up a barrier between their personal lives and what they share on their blog. Including aspects of your personal life is one way to differentiate yourself from your “plain vanilla” competitors.
3. Be funnier than the others
People love to laugh. Using humor well is hard, but can separate your blog from the pack. if you can successfully pull off inoffensive humor