With the holidays almost upon us, now is a time for bloggers who are Amazon Affiliates to act to capitalize on what is usually one of the most profitable times of the year.
While Amazon is not my biggest source of income (it makes up around 5% of total income for me) it does spike at this time of year. Here’s how Amazon performed in 2010 and into the early months of 2011 for me.
As you can see, December is always the biggest spike in commissions for me, but November and January are the second and third highest earning months of the year.
Obviously the holidays are times when people are in a buying mood, and with all the holiday sales already under way, now is the time to act to maximize your commissions with Amazon if its an income stream you want to get the most out of.
Tips for maximizing Amazon commissions
So how do we get our commissions up in the coming weeks? Here are a few quick tips to start with:
1. Get people in the door
Okay, this isn’t rocket science, but the best thing about promoting products on Amazon is that it’s one of the best-optimized online retail stores. Amazon are known for testing their design and sales techniques and, as a result, if you get people in the door of Amazon.com, you’re well on the way to getting some commissions.
The cool thing about Amazon is that anything people buy once they’re in the door from your referral link will earn you a commission. So while you might suggest a book or a camera, if they end up buying a ride-on lawn tractor you’ll take a commission for that (don’t laugh—I sold one of those once)!
So drive people to Amazon and let the site do its work. Much of what I’ll outline below are some techniques to get people in the door.
2. Promote the sales
Amazon currently have a lot of sales going on. Black Friday sales are already underway and Cyber Monday sales will follow—in fact, in the leadup to Christmas there will be regular sales and promotions going on in most departments.
The key is to watch for what is currently on special and to be promoting the best of it. For example, in their photography department they have some great cameras on special including one that we use at our place—the Canon