This guest post is by Neil Patel of KISSmetrics.
Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. I want to warn you that is a bad idea.
Although the lights are on and it seems like nobody is home, trust me: there are people there. And they are the very people who can have a huge impact on your blog and business.
Why Google+ isn’t going anywhere
Google+ is designed to draw you away from both Twitter and Facebook. And in time, it could do this.
Yes, Facebook has over 800 million users. People like to state that number and then say “Facebook isn’t going anywhere.” Fair enough. But people do migrate. It happened to AOL. And it could happen to Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+.
That’s bad news for Facebook. But good news for you.
Of course I know that it’s important not to waste your time. So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained.
1. Create a stream of thought leaders
Because of the appeal of Google+ by many innovators, thought leaders, and early adopters, you have a lot of forward-thinking people hanging out in Google+ right now. As Robert Scoble said, “Google+ is for the passionate users of tech.”
Your mother won’t use Google+, but that guy who can help bring attention to your blog sure will!
Being early to the party, and it is still early, has its advantages, namely you are more visible to these thought leaders and are more likely to catch their eye. But before you start thinking about hounding them, look to what you can learn from them.
Can you imagine the power and creativity you can tap into if you created a Circle dedicated to thought leaders in marketing, a Circle dedicated to social media, to technology, to innovation, and to blogging?
2. Get circled by thought leaders
In the end, it’s not so much who you’ve circled in Google+. What matters is who’s circled you. Again, because it’s somewhat early, you can take advantage of the breathing room and get to know these people more intimately than you could on a crowded space like Twitter or Facebook.
But how do you get them to follow you? Here are some ideas:
- Comment like crazy: Just like