This guest post is by Peep Laja of Traindom.
Blog monetization is a tough challenge for a lot of people. In this post I’ll help you overcome it.
The best way to make money with your blog (even when your traffic is low) is by selling your own digital products—especially online courses that teach people to do or achieve something.
Content marketing (blogging, social media) is the way to position yourself as an expert and build relationships with your audience. Both will make it easy for you to sell a course on your blog.
If you have your own products, you control the marketing, the pricing, and the content, and you take 100% of the profit. That sure beats everything else.
If you’re doing it right, you’re already teaching people through blogging, so teaching shouldn’t be new to you.
Ebooks might not cut it
The easiest way to package paid content would be PDF ebooks. They’re really easy to create, but they also have many problems:
- Low perceived value: People know how to create pdf ebooks—just choose “Save As” in MS Word. So your PDF has a perceived value that’s much lower than the $13 real book you can buy from Amazon. This means you cannot charge a high price for your PDF ebook.
- Ebooks are static: Once they’re out there, they’re out there. You cannot add stuff, correct material, or fix typos.
- Ebooks are way too easy to share pirate: Someone buys your $19 ebook and then attaches it to his email and blasts it everywhere. Or uploads to his blog. Or better yet, shares with the world via torrents. So much for your ebook income.
- People don’t want to just read any more: They want to watch videos and use a variety of media.
- There are no analytics: Which chapter is most popular? What are your readers most interested in? You will never know.
- There’s no interaction: People read a chapter in your ebook and have questions. But alas, no interaction is possible.
- There’s no recurring income: Money is in the repeat purchases. You can only sell PDFs for a single payment. So kiss goodbye to the potential of a membership site.
So, what’s better than ebooks? Online courses. They have none of the shortcomings mentioned in this list—in fact it’s quite the opposite.
First, solve a problem
If you decide to build a course for your site,