This guest post is by Aman Basanti of Ageofmarketing.com.
Since launching my blog on the psychology of buying in mid-May, I have often wondered whether I am missing something; whether there is a secret to growing the traffic on my blog that I do not know about.
Am I not commenting on the right blogs? Am I not writing enough guest posts? Am I not submitting my links to the right social media sites? Am I not aware of some cheap advertising source?
But the more I look for that secret, the more I am convinced that there is no one secret.
Allow me to me explain.
Jim Collins on achieving explosive growth
In his book, Good to Great, Jim Collins examined companies that achieved explosive growth. These companies went from being average to suddenly gaining traction and growing exponentially.
Collins theorized that something had to happen in that time period which resulted in explosive growth. Maybe it was a new technology that the company adopted, maybe it was new business process that they implemented, or maybe it was a new product that the company developed. Whatever it was, he expected there to be a defining moment.
As he wrote in the book, “We kept thinking that we’d find ‘the one big thing,’ the miracle moment that defined breakthrough. We even pushed for it in our interviews.”
The unexpected result
But that is not what he found. As he says, “The good-to-great executives simply could not pinpoint a single key event or moment in time that exemplified the transition.”
What Collins found was that each step built upon the previous step in an interlocking puzzle. Once all the major pieces were in place, that puzzle allowed the company to break through, and achieve explosive growth.
The company had to get the right people on board, set the right strategy, develop the right products, implement the right business processes, and use the right technology to accelerate growth. Slowly, as the pieces of the puzzle started falling into place, the company started to gain traction—and the more traction it gained, the better its results were. That, in turn, helped it grow even further.
What this means for your blogging efforts
Now, you’re not a corporation trying to land a spot on the Fortune-500 list. You are a blogger who is trying to turn your passion into an income stream. What