Today I want to talk about a tool all bloggers treating their blogs as a business should at the very least be familiar with—and should probably be using. It’s something that has the potential to drive significant traffic to your blog in the coming years. It could also add significant profits to your blog in that time.
It is a tool that can be used in a variety of ways. It isn’t overly expensive to set up, and it’s not difficult to use.
The tool is the email autoresponder—something that is central to my own blogging business today, but whose power I ignored for several years.
In this post, I want to introduce you to the concept of autoresponders. Tomorrow, I will highlight a number of techniques for using them to drive traffic and profit.
Introduction to autoresponders
Autoresponders are a tool that most email service providers offer. An autoresponder is a sequence of emails that will be sent to anyone who subscribes to them. The emails are set up to go out at predetermined intervals to a user who subscribes to your email list.
The service that I use for my autoresponders is Aweber, but most providers offer them.
How to set up an email autoresponder
Using Aweber to set up a sequence of emails is simple.
- Set up a list: Log in to Aweber (once you’ve signed up, it’s free to test drive), and then hit Create a New List. Enter your list name and details as prompted. Aweber will also get you to come up with a “confirmation message.” This is sent to anyone who signs up for your list so that they double opt-in to receive your emails.
- Add your first email: Once your list is set up, head to the Messages tab in your Aweber account and choose the Followup option from the drop-down menu.
Create your first message: You’ll be taken to a page which lists any messages you have in your sequence. If this is a new list, it will be empty: it’ll look like this:
Hit Create New Followup Message, and you’ll be taken to a page where you can create your first email. This page is pretty simple to set up—you just need to enter a subject line and the message you want to send.
This being the first email in