Oct 242011

Last Friday was the second Melbourne ProBlogger Event, and I thought I’d take a moment or two today to create a bit of a summary of what happened on the day for those who weren’t able to be there.

Wow, what a day it was! A total of 271 bloggers descended on Melbourne from around Australia (as well as a couple from overseas).

Attendees were a real mix of people, with around a third flying in from interstate. The male to female ratio was 25% men to 75% women, and the niches of those in attendance was quite mixed—although a fairly large segment run parenting or personal blogs.


What encouraged me most about the attendee mix was the number of bloggers who had made the leap to generating a significant part of their income from blogging.

My hope with this event was to pack the day full of teaching, storytelling inspiration, and networking. While it was a big challenge to fit that all into one day, I hope we came close to those goals.

This year’s event we departed from what we’d done in the past by having a few “break out” sessions, which ran at the same time in different rooms. My hope was that we’d create a day that could be a little more tailored to individuals needs. The risk was of having some overfull rooms and others a little empty—something we did see in one session (apologies to those who couldn’t squeeze in the “finding readers” session). Otherwise, I think this approach worked well.

Speakers were amazing—Chris Garrett and Sonia Simone flew in from overseas, but other than that, it was all local talent in the limelight.


The quality was high. I am so proud of the glimpses we saw of the Aussie blogging community, which is on a par with anything I’ve seen in other parts of the world.

We attempted to mix up the speakers at the event in terms of their niches—there were parenting bloggers, motor bike bloggers, fashion bloggers, food bloggers, and more.


The surprise guest of the day was Tim Ferriss kindly dropping by. I had heard that Tim was in town for another conference and shot him an invitation a couple of months back, but due to his schedule, I didn’t think he’d be able to make it. That was until ten

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