This guest post is by Jocelyn Ann.
Tired of haphazardly, randomly struggling to find guest blogging opportunities? Or finding yourself stressed to the max because you’re unable to locate your next guest-post goal for the month?
You’re not alone. Most bloggers don’t know where or how to search properly, and if they’re trying to search at all, generally end up with dead-end leads.
Developing a systematic method that you can implement to ensure a never-ending supply of opportunities is your best option. The three techniques I’ve listed below will help eliminate your random searches, cut down on wasted time, and leave you with a renewable contact list for finding the right guest blogging opportunity every time.
1. Know your Google search strings
Google can provide you with the best of results … or the worst of results. It’s only as good as the search terms you feed it. What you get, and what that means, is all tied up in your combination of search terms. Knowing what words with what words provide the results you want is a unique formula you’ll have to figure out for yourself.
Let’s say your blog is about baking, and that’s your keyword to target for a link. Here are some search queries you could start off with:
- baking AND guest post (will provide you with sites where other people were able to get a guest post who were also promoting baking; you know the site allows guest writers)
- baker AND guest post (will provide you with posts attributed to authors who are most likely bakers themselves)
- baking AND guest author (same)
- baking | bake | dessert | pastry | pie | etc. AND guest author (try every form of dessert and every variation of bake)
- baking AND write for us (will provide you with cooking sites actively seeking out guest writers; it should be very easy to get these)
- baking AND submit (should return more baking sites who want guest writers; again, should be easy to land these spots).
2. Start a blogger shadow list
Every time a blogger turns up who’s doing the same thing you are, enter them into a spreadsheet. Enter in their name (Lucille Ball), the keyword anchor text they used (comedy tv) and who they listed as their employer, if any (TBN).
As your list grows, you can start to group the bloggers into various categories that might help you later,