This guest post is by Joe Burnett of Who’s Your Blogger?
“I have a pretty (un)healthy obsession with email lists. I’m constantly telling my readers to focus on growing a list of active, engaged, and interested email subscribers.”—Blog Tyrant
You can capture emails with only one ethical plan: the visitor will have to give you his or her email by typing it in.
How do you get your readers to type in their email addresses? Will you use a pop-up lightbox, a sidebar subscribe form, or a subscribe form below your posts? Maybe you’ll give your readers a small, ethical
What do I use? All of them! Each and every one of my past and present blogs went through a quick elimination process to find which tactic captured the most emails.
Never ask someone which email capturing tactic works best for them. The answer depends on the style of your readers, and the niche your blog is in. Is the readers’ attention span short, do they get annoyed, and do they take time to look at their surroundings?
But on your own blog, there is a reliable way to find out which tactic works best.
Testing your email capturing tactics
Google Website Optimizer is a great tool you can use to increase email opt in conversions. It’s surprisingly easy to use and produces great feedback, graphs, charts, and results.
How do you get started? First, you obviously need to login, or create a Google account. Click the Get Started button, agree to their terms and get ready to capture so many emails other bloggers think you’re stealing them.
Currently you should be at your dashboard looking something like this…
Once you’re at the dashboard, click Create a new experiment.
You have two option here, and one is a lot easier to use than the other. The first option is called the A/B Experiment. You shouldn’t choose that, because it will involve completely changing the page you test, and for this exercise, we only want to change the opt-in form on our page.
The Multivariate Experiment gives you the ability to change specific section(s) on the page in isolation. In this case, we want to change our subscribe form.
Next, you need to