This is a guest post by Joke and Biagio of JokeAndBiagio.com
Setting: a busy production office in Hollywood, California. Joke stares at her husband Biagio in disbelief.
Joke: You bought another book from Darren Rowse?
Biagio: Well, uh, no…this one’s actually by the Web Marketing Ninja…
Her face goes blank.
Joke: Did you just say…Ninja?
Blogging for business: benefits not always obvious
That kind of back-and-forth’s been typical ever since we tip-toed into blogging in 2009.
But realistically, our blog for filmmakers who want to break into Hollywood has been more of a fun distraction than a tool to make us money.
Maybe you’ve felt the same about your own blog? Wondered if banging away on your laptop at 2am would have any (positive) effect on your business? Questioned if the “standard” ways to make money blogging were right for you?
We’ve had those doubts over the past few years.
Then the blogging money muse came along…
An idea struck. A new approach to cashing in on our blog that seemed obvious and frightening all at once.
In fact, just saying it out loud freaked out our friends and colleagues.
But we really believe this idea is a win-win scenario for both our readers and our company. It’s a concept that just might work for you, too.
More on that in a minute. First, some background…
We make film and TV
As working producers and directors in Los Angeles, blogging was not high on our “to do” checklist for Hollywood success. But we had a personal reason for writing: to create the film and TV blog we wished existed when we were starting out.
You know, back when we were banging our heads against Hollywood’s closed doors, trying to get noticed by anyone in “the game.”
Two-hundred posts and 2500 Twitter followers later, we found ourselves with a small but engaged group of readers who wanted to succeed in film and TV.
And no idea how we were going to monetize our blog.
A better way to earn money from readers?
Other than a few affiliate banners and the occasional Adword, we never embraced “selling” to a community largely made up of struggling artists (an accurate description of us just a few years ago.)
And, since blogging will never be our main income stream (we make a