This guest post is by Peter G. James Sinclair of Motivational Memo.
Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.
During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.
So use this quick checklist to analyze your own blog.
1. How well is your blog structured?
- Have you clearly identified your audience?
- What’s in it for the client when they come to your blog?
- Do you have a call to action?
- Is your blog outstanding? What do you do differently from others?
- Do you sell the right things—most profitable and easiest to deliver?
- What are the best things you are doing in your niche?
- Have you a clear purpose for each web page?
- What action do you want your visitors to take?
- Do you provide quality information?
- Are you building a list?
- Are you selling a product or service?
- Are you gathering referrals?
- Are you building a relationship with your readers?
- Have you built credibility and authority in your niche?
- Have you promoted your success through a Press, Awards, or Featured-in page?
- Do you realize that you are building an asset that you can sell?
- Do you know that you need more than one website if you want to make money from blogging?
2. How good is your written copy?
- Do you write headlines that are benefit driven?
- Does your writing stand out amongst the crowd?
- Do you provide proof either through testimonials, comments, featured articles, endorsements, and statistics—in text, audio, and video format?
- Is your call to action clear?
- Does your offer provide great value?
- Does every page have a benefit-laden headline?
- Do you demonstrate how you stand out in your niche?
- Do you use proof of claims you make about products/services?
- Do you provide one call to action with clear instructions per web page above the fold?
- Do you make no-brainer offers even for opt-in?
- Are you enthusiastic without hype, but rather provide enthusiasm with substance?
- Do you write the way you speak?
- Do you avoid jargon?
- Do you use a double-readership path—provide headlines and sub headlines that make it easy for readers to skim your piece before reading the entire article?
3. How descriptive is your domain name?
- Is your domain name clever, quirky, or meaningless?
- Have you used your business name, unless you are well known?
- Have you used your personal name, unless you are well