Sep 222011
 

This guest post is by Peter G. James Sinclair of Motivational Memo.

Before I aggressively started to build my Motivational Memo blog at the beginning of this year I had already owned a web design company for over seven years.

During that time I have seen the good, the bad and the ugly in web design, and now that I have entered the blogging industry I continue to see the same mistakes being made by many bloggers.

So use this quick checklist to analyze your own blog.

1. How well is your blog structured?

  • Have you clearly identified your audience?
  • What’s in it for the client when they come to your blog?
  • Do you have a call to action?
  • Is your blog outstanding? What do you do differently from others?
  • Do you sell the right things—most profitable and easiest to deliver?
  • What are the best things you are doing in your niche?
  • Have you a clear purpose for each web page?
  • What action do you want your visitors to take?
  • Do you provide quality information?
  • Are you building a list?
  • Are you selling a product or service?
  • Are you gathering referrals?
  • Are you building a relationship with your readers?
  • Have you built credibility and authority in your niche?
  • Have you promoted your success through a Press, Awards, or Featured-in page?
  • Do you realize that you are building an asset that you can sell?
  • Do you know that you need more than one website if you want to make money from blogging?

2. How good is your written copy?

  • Do you write headlines that are benefit driven?
  • Does your writing stand out amongst the crowd?
  • Do you provide proof either through testimonials, comments, featured articles, endorsements, and statistics—in text, audio, and video format?
  • Is your call to action clear?
  • Does your offer provide great value?
  • Does every page have a benefit-laden headline?
  • Do you demonstrate how you stand out in your niche?
  • Do you use proof of claims you make about products/services?
  • Do you provide one call to action with clear instructions per web page above the fold?
  • Do you make no-brainer offers even for opt-in?
  • Are you enthusiastic without hype, but rather provide enthusiasm with substance?
  • Do you write the way you speak?
  • Do you avoid jargon?
  • Do you use a double-readership path—provide headlines and sub headlines that make it easy for readers to skim your piece before reading the entire article?

3. How descriptive is your domain name?

 Posted by at 7:01 pm

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