Aug 252011
 

This guest post is by Jacob of BlogRevolter.com.

One of the most basic things that we can do to understand how Google functions is to understand how they determine which pages are considered strong and which are not. At the very core of its algorithm is the reliance on linksóthe connection from one website to the other.

In Google’s eyes, if website A is linking to website B, that must mean that website A trusts website B. That trusts passes what is known as authority. The more authority that a website and a page have, the more power that it is going to have in the SERPs. And, the stronger the link is from website A to website B, the more authority you’re going to get.

It’s because of this that those “Get 5,000 links in directory submission” offers that are seen on webmaster forums are pretty useless. Google looks at these links and determines that, in reality, very few of them have authority. However, getting a link from a blog that is updated often and has grown its authority will, without a doubt, help you greatly in developing your own authority.

The only problem with getting links is that it is dry. You could always email people for the links, but the success rate for that is low. I used to have to do that at a job. We’d email websites and nearly beg for links… It didn’t work.

All SEOs that are worth their salt will tell you that the best links are those that come naturally. This makes sense because Google is looking to see if you’re willingly passing that authority to someone else. So, if you get a link naturally, that must be great.

The best way to get a natural link is through what is known as link bait. In other words, you’re baiting people into giving you links. Most people will automatically go to ìList postsî as the best type of link bait, but I want to present you with a series of other methods of link bait that are equal to, if not better, than list posts.

Types of link bait

As I mentioned above, there are numerous different types of link bait that are really quite effective at giving your site the links it needs to rise in the search rankings. And as I said above, the common one is the list post, so, I felt it might be

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