This guest post is by Amy Porterfield of AmyPorterfield.com.
When it came to building my business with social media, I lived by the motto, “More is better.” I applied every social media strategy I learned, stacking plan after plan and idea after idea.
Then I read Tim Ferriss’ new book. And everything changed.
With Tim’s 4-Hour Body, I realized I was a sucker to yet another myth in my head just like I was when I was little and my mom used to tell me I couldn’t swim for an hour after I ate or I would lose my lunch.
In his book, Tim talks about a concept called the minimum effective dose. He says the minimum effective dose is the smallest dose (a.k.a. activity) that will produce your desired outcome. In real-life terms, it’s that sweet spot that is exactly enough, no more, no less, that gets the results you’re after. It’s that place where you can achieve the most dramatic results in the least amount of time possible. Anything beyond that point is a waste of your time.
Tim uses the example of boiled water. Boiled water is boiled water. There’s no such thing as “more boiled.” Make sense? Or if you go to the beach and you spend 15 minutes in the sun, you get a tan. But anything beyond those 15 minutes and maybe you start to burn. Once you pass a certain point, you actually can create setbacks. Essentially, doing too much can trip you up.
Then it hits me: with social media marketing, more is not better. In fact, more is worse.
Whether you are using social media to gain greater exposure for your blog, build awareness for a product or sell your services, it’s natural to want to do all you can to get results. But did you know that when you do too much, you could actually halt real progress? In fact, when you try to do too much, it can mess up your momentum and cost you profits and valuable relationships in your business.
How does this relate to your success?
To apply the minimum effective dose to your social media efforts, you first have to realize what may be a dirty truth: you’re trying to do too much.
At some point, we’ve all been there—we try to be everything to everyone and make promises we can’t keep, schedule