This guest post is by by Kevin Cullis of MacStartup.com.
“If passion drives you, let reason hold the reins.” —Benjamin Franklin
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime; sell him fishing supplies and a fishing guide and you’ve got a business.
Most of us start a blog with not much thought other than just to begin writing. But at some point you say: “I’m putting in all of this time into my blog, how do I make money from it?”
There are two parts to any business, including blogging: there’s the craft of your business (graphic art, doctor, lawyer, blogging), then there’s the business of your craft (making a profit from your craft).
Starting a blog first requires answering three main questions:
- Why are you writing a blog, what is your purpose for writing?
- How will you get it done, what specific actions will get you the results you want?
- What will be your expected results of writing your blog?
So what do blogging and fishing have in common? Let’s take a quick look at points 1 and 3, and a longer look at 2.
Question 1: Why?
Ask anybody if they’ve been fishing, and most people will say “yes.” However, when asked, “what are the steps to take to go fishing?” most people are stumped.
Blogging is no different. While you can start a blog and begin writing posts, it’s much like casting your fishing line in the nearest puddle, pond, or stream with no fishing lure, bait on your hook—or even a hook. You need a good reason to be out there.
Question 3: What?
If you’re fishing for fun or the love of fishing, that’s one thing: grab some fishing equipment and hang the “gone fishing” sign up. If you’re fishing because you’re hungry, this takes on a whole new perspective and you’ll hopefully put in some serious thought, or search for answers to help get food onto your kitchen table.
Getting results happens in two ways:
- taking action and learning from your mistakes and finding out what is the better way to get results, or
- learn from others and their mistakes, thus cutting down the time it takes to get the results you want.
Question 2: How?
Learning the how means having the right answers, and implementing them in the right sequence, to increase your chances of catching your fish (writing your blog). Even then,