This guest post is by Greg McFarlane of Control Your Cash.
Today, I bring you heresy. Not on the scale of Galileo trying to convince Pope Urban VIII that the sun doesn’t revolve around the Earth, but close enough.
Stop believing the lies. SEO is a fool’s errand.
SEO copywriting is the worst invention since the vuvuzela, and does at least as much to drown out coherent thought. I’m not talking merely about the damage SEO does in the hands of independent bloggers like (presumably you) and me. Visit the landing pages of some major corporations and other business entities, and you’ll see particular words and phrases dispersed and repeated through the text so awkwardly that the finished product barely qualifies as English.
Here’s an excerpt from a famous American hotel’s landing page. Discretion forced me to substitute the name of another city for the hotel’s actual city, which will make it .002% more difficult for you to figure out what hotel the passage refers to:
Your Ultimate Cincinnati Experience Begins At Our Cincinnati Hotel Resort.
Elevate your experience at the (5-word phrase describing the hotel). See all the changes that make our Cincinnati hotel new – up down and all around. The best value on the Cincinnati Strip, the (5-word phrase describing the hotel) offers affordable dining, spacious hotel accommodations, exciting Cincinnati hotel casino games, headline entertainment and some of the best thrill rides in the world, all in a central location. Boasting the tallest freestanding observation tower in the United States west of the Mississippi, this iconic Cincinnati hotel is recognizable all over the world. Visit the indoor and outdoor observation decks in the (5-word phrase describing the hotel) to see why our panoramic view of Cincinnati was voted the Best of Cincinnati for 2010 and 2011 by the Cincinnati Review-Journal. Dine in the city’s only revolving restaurant, Top of the World, offering 360 degree views of Cincinnati. Grab a drink at one of our many lively bars. Take advantage of our exceptional Cincinnati hotel deals and relax in our spacious rooms.
Wait, where are you located? And what type of establishment is it again? Thanks, I wasn’t sure. The accompanying photos of the hotel and the iconic skyline it inhabits weren’t giving me a clue either.
No one has ever read that preceding dreadful paragraph in its entirety, possibly not even the person who wrote it, ran it through an SEO program and then posted